There are some people who seem to draw success like a super magnet, dragging in promotions, accolades and wealth. Just how do they do it? According to a new book by Jim Collins and Morten T. Hansen, “Great by Choice,” the answer is pure luck. But before you let your green-eyed monster declare the career world is against you, consider this: most of these success stories were no luckier than the average person — they just did a much better job of capitalizing on every break they got. Here, we’ll take a look at a few ways in which you can do the same…
1) Recognize luck when it strikes
Recognizing luck — and when to let it interfere with our plans — is a key element in building success. Take Sherri Stevens, voted one of Canada’s top 100 female entrepreneurs in 2011 by Canadian Business Magazine. Just a year into starting her own staffing agency in Ingersoll, Ontario, Stevens got a call from Toyota Canada, which was looking for temporary plant workers. Up to that point, Stevens had only placed office personnel, but she jumped at the opportunity — and delivered. That was in 1991; her company, Stevens Resource Group Inc., is now a major supplier of labour for the Canadian auto industry. Stevens not only got a break, she capitalized on it, which helped to define her company’s future success.
2) Push opportunity to the extreme
Successful business people have something else in common: when they decide to seize an opportunity they do it with a fanatical, obsessive level of discipline. These people choose their moves carefully, and then work like dogs to squeeze every bit of opportunity out of them. Take Bill Gates. You’ve heard of him, right? Collins and Morten discuss how while many people could have done what he did to become a leader in the personal computing industry, it was only Gates who put his college degree, his life – and sleep – on hold to get Microsoft’s first computer program on the market. When Gates saw an opportunity, he didn’t just seize it, he lived it.
3) Capitalize on bad luck too
Capitalizing on good luck seems like a no-brainer — it isn’t easy, but at least it’s fun. Capitalizing on bad luck is a true challenge in every sense of the word. But research suggests that those who can use unfortunate luck to their advantage are most likely to succeed over the long term. Consider Martha Stewart. Okay, so maybe her stint in jail for lying to investigators about an inside stock trade was a little more than bad luck, but Stewart’s recent comeback shows she isn’t willing to let a bad turn take over her life – or her business. On December 7, 2011, the domestic diva announced a US$38.5 million deal with J.C. Penney, which will create Martha Stewart stores within most of its locations beginning in 2013. Stewart’s new book, “Martha’s Entertaining: A Year of Celebrations,” which includes stories about her time in prison, is also selling well. Many thought this media maven’s career was in lockdown; in reality her downfall has become the key to her renewed success.
4) Allow some “productive paranoia”
The authors of “Great by Choice” discovered that when career leaders found a successful angle, they worked it to death — even went overboard — thus creating a margin of safety for their businesses. Jennifer Blakeley, who also ranked among the top female entrepreneurs in 2011, was looking to drum up more business for her company, Alphabet Photography. Her viral YouTube video, titled Christmas Food Court Flash Mob, was viewed by more than 35 million people and more than did the trick. What was once a little-known Ontario company topped $1 million in revenue in 2010!
5) Stay in the game
If you think about it in terms of probability, one way to capitalize on luck is to stick around long enough for good luck to return. For entrepreneurs and business people, this means balancing jumping at big opportunities with making smart moves that will keep you in the game. So be persistent, and give luck a chance to favour you.
Seize your success
Next time luck comes your way, will you recognize it and seize it or just let it slide? Those who seize opportunity and throw everything they have at making the most of whatever life throws at them enjoy the greatest success…and that’s more than just luck!